-iPhone 6 Plus captured 41% of sales for three months upto October
-Phablet sales now represent 10% of overall smartphone sales
Galaxy S5 remained the best-selling android handset
Many doubted how successful a large screen iPhone would be, claiming it was simply too big.
However, if the latest sales survey is to be believed, Apple's iPhone 6 plus has already been a monster hit in the US- and is outselling every other 'phablet' by a huge amount.
It has also sparked a huge rise in the sales of the large screen handsets with a display 5.5inches or larger.
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|Apple's iPhone 6 plus is bestseller for past three months|
|iPhone 6 best selling|
Despite being on the market for just over a month of the three months ending with October 2014, the iPhone 6 Plus captured 41% of 'phablet' sales—sales of smartphones with a screen size of 5.5 inches and larger.
Phablet sales represented 10% of overall smartphone sales, up from 2% for the same period in 2013.
|Apple's iPhone 6 plus and iPhone 6|
The ability to connect to a 4G/LTE network was the second most important reason cited by both buyer groups.
Although selling for just over a month, the iPhone 6, with 33% market share, became the best-selling model among iOS devices for the three months ending in October 2014.
The study by Kantar Worldpanel found 58% of those surveyed who bought an iPhone 6 Plus said screen size was the primary reason for choosing their device.
The iPhone 5s was the second best-selling iPhone model with 26%, and the iPhone 5c was third with 18%.
The iPhone 6 Plus captured 10% of iOS sales.
In the Android camp, the Galaxy S5 remained the best-selling model with 22% of sales while the Galaxy S4 continued to show its longevity, maintaining second place with a share of 12%.
Of the iPhone 6 and iPhone 6 Plus buyers, 85% were repeat iOS buyers and 9% churned from Android.
Also in the three months ending in October, smartphones sales reached 81% of overall phone sales and 59% of all phones in use in the US.
This information is based on the research extracted from the Kantar Worldpanel ComTech global consumer panel. ComTech is the largest continuous research consumer mobile phone tracking panel of its kind in the world, conducting over one million interviews per year in Europe alone.
ComTech tracks mobile phone behaviour, including purchasing of phones, mobile phone bills/airtime, source of purchase and phone usage and delivers beyond market share tracking to understand drivers of share changes, market dynamics through consumer insight - the data included in this release is excluding enterprise sales.